In 2025, connected TV (CTV) accounted for *** percent of total advertising spending in the United States, which was expected to reach around *** percent by 2028. The 2025 CTV ad spend amounted to over ** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
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eMarketer. (January 29, 2026). Share of connected TV (CTV) in advertising spending in the United States from 2025 to 2029 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. "Share of connected TV (CTV) in advertising spending in the United States from 2025 to 2029." Chart. January 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. (2026). Share of connected TV (CTV) in advertising spending in the United States from 2025 to 2029. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. "Share of Connected Tv (Ctv) in Advertising Spending in The United States from 2025 to 2029." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2026, /statistics/1225696/ctv-share-ad-spend-usa/
eMarketer, Share of connected TV (CTV) in advertising spending in the United States from 2025 to 2029 ÌÇÐÄÆƽâ°æ, /statistics/1225696/ctv-share-ad-spend-usa/ (last visited July 20, 2026)
Share of connected TV (CTV) in advertising spending in the United States from 2025 to 2029 [Graph], eMarketer, January 29, 2026. [Online]. Available: /statistics/1225696/ctv-share-ad-spend-usa/
