Illegal goods and services ads seen online UK 2024| ��ƽ��

Share of consumers who have seen online advertising for selected types of illegal goods or services in the United Kingdom (UK) as of April 2024

Characteristic	I have definitely seen	I have possibly seen, but not fully certain	I have not seen	Don't know	Prefer not to say
Adverts which facilitate illegal activity, such as fraud or cyber crime	844%	2,268%	5,083%	266%	50%
Adverts for illegal products, such as illegal drugs and pharmaceuticals, or weapons	604%	1,669%	6,000%	195%	42%
Adverts for counterfeit products	1,876%	3,228%	3,085%	281%	42%
Adverts for illegal services, such as illegal adult services, including brothels, sexual exploitation, or sex trafficking and illegal health services	724%	1,552%	6,014%	174%	46%
Adverts for illegal services such as unregistered clinics offering cosmetic procedures	925%	3,125%	4,111%	298%	52%

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Release date

December 2024

More information

Region

United Kingdom

Survey time period

April 4 to 10, 2024

Number of respondents

3,039 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

This statistic is using original data from the Department for Digital, Culture, Media & Sport and includes copyright material from © Crown, licensed under the .

Citation formats

During an April 2024 survey, approximately 1,876 consumers in the United Kingdom (UK) reported seeing advertisements for counterfeit products online, while 3,228 respondents stated they had possibly seen them but were not fully certain. Additionally, 844 consumers said they had definitely encountered online advertising facilitating illegal activities, such as fraud or cybercrime.