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Attitudes to online advertising by Gen Z in Italy in 2023

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Source

Number of respondents

12,185 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in Italy in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2023
In Italy, Generation Z are more likely than the general population to be annoyed by advertising on the internet. Gen Z respondents are also more likely to buy products because celebrities or influencers have advertised them. This is according to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey 2023.
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