* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Citation formats
Ad blocker usage in the United Kingdom (UK) 2016-2020
This statistic shows the survey on ad blocker usage in the United Kingdom in 2018 and 2020. According to the survey, 36 percent of the respondents used an ad blocker in 2020, a decrease of five percent from 2018.
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AudienceProject. (August 19, 2020). Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject. "Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020." Chart. August 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject. (2020). Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject. "Usage of Ad Blocking Software in The United Kingdom (Uk) in 2016, 2018, and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2020, /statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject, Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020 ÌÇÐÄÆƽâ°æ, /statistics/874736/ad-blocker-usage-in-united-kingdom/ (last visited July 23, 2026)
Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: /statistics/874736/ad-blocker-usage-in-united-kingdom/
