During an April 2024 survey, ** percent of respondents with a household income higher than 100 thousand British pounds from the United Kingdom stated they used a pop-up/ad-blocker software. The UK average stood at ** percent.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by annual household income [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1549543/ad-blocker-users-in-the-united-kingdom-by-income/
Department for Digital, Culture, Media and Sport (UK). "Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by annual household income." Chart. December 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1549543/ad-blocker-users-in-the-united-kingdom-by-income/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by annual household income. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1549543/ad-blocker-users-in-the-united-kingdom-by-income/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Who Used Pop-up or Ad Blocking Software in The United Kingdom (Uk) as of April 2024, by Annual Household Income." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Dec 2024, /statistics/1549543/ad-blocker-users-in-the-united-kingdom-by-income/
Department for Digital, Culture, Media and Sport (UK), Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by annual household income ÌÇÐÄÆÆ½â°æ, /statistics/1549543/ad-blocker-users-in-the-united-kingdom-by-income/ (last visited August 01, 2026)
Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by annual household income [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1549543/ad-blocker-users-in-the-united-kingdom-by-income/