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Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022

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Sources

Release date

July 2022

Region

United Kingdom, United States

Survey time period

May 31 and June 1, 2022

Number of respondents

3,024*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* UK: n=1,015, U.S.: n=2,009

Citation formats

Attitudes to ad data ethics in the UK & the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2022

During a 2022 survey carried out in the United Kingdom and in the United States, ** percent of respondents stated they were concerned about brands being able to view and track their online behavior to target them with advertising. Slightly more than **** said that they completely understood how their personal data is used by brands and companies to target them with advertising online.

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Topics

Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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