A. Guttmann
Research Lead covering media
Digital advertising in Europe - statistics & facts
In terms of digital advertising, Europe is perceived as a more regulation-driven market than North America. From the European Union’s General Data Protection Regulation (GDPR) and the Artificial Intelligence Act (AI Act) to state-level laws on influencer marketing by countries such as France and Sweden, Europe strives to develop its market putting users first. Contrary to what skeptics say, these actions have not impeded its growth. Since the implementation of the GDPR in 2018, European advertising spending has recorded positive growth rates annually, with double-digital increases in four out of six years.
