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Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2025, by format

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Release date

February 2026

Region

India

Survey time period

2025

Supplementary notes

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Share of pharmaceutical digital advertising expenditure in India 2025, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2026

In 2025, the Indian pharmaceutical sector spent about ** percent of its digital advertising budget on paid search. Social media ads ranked a distant second, holding steady after a slight decline in previous years as spend shifted toward online video. Notably, the sector did not allocate any budget to classifieds that year.

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