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Attitudes to online advertising by Gen Z in Germany in 2023

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Source

Number of respondents

36,095 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in Germany in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2023
In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey 2023.
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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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Topics

Generation Z in GermanyU.S. Gen Z & millennials: consumer goods and shopping behaviorMedia usage among teenagers in GermanyMillennials in GermanyGeneration Z in the UK
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