Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group
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Share of respondents
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During an April 2024 survey, ** percent of responding young adults aged 16 to 24 from the United Kingdom stated they were concerned about targeted or personalized digital advertising based on their online activity. The UK average stood at ** percent.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Concerned about Targeted or Personalized Digital Advertising Based on Their Online Activity in The United Kingdom (Uk) as of April 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1549538/concern-personalized-targeted-ads-age-uk/
Department for Digital, Culture, Media and Sport (UK), Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1549538/concern-personalized-targeted-ads-age-uk/ (last visited July 19, 2026)
Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by age group [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1549538/concern-personalized-targeted-ads-age-uk/
