Gen Z attitudes to online advertising U.S. 2023| ��ƽ��

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Attitudes to online advertising by Gen Z in the United States in 2023

Characteristic	All respondents	Gen Z
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Number of respondents

60,059 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in the U.S. in 2023

Published by ��ƽ�� Research Department, May 16, 2023

In the United States, Generation Z respondents are less annoyed when they receive online ads based on their search history. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the ��ƽ�� Consumer ��ƽ�� Global survey 2023.