Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by household income
Income in GBP
Strongly agree
Tend to agree
Neither agree nor disagree
Tend to disagree
Strongly disagree
Don't know
Prefer not to say
Up to 25,999
35%
32%
19%
9%
3%
1%
1%
26,000 up to 51,999
38%
35%
17%
7%
2%
1%
1%
52,000 up to 99,999
35%
34%
17%
11%
2%
1%
0%
100,000 and above
32%
34%
18%
12%
2%
1%
1%
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During an April 2024 survey, approximately 73 percent of consumers in the United Kingdom (UK) with a household income between 26,000 and 51,999 British pounds reported feeling frustrated when receiving online ads based on their search history or online activities. Among those earning up to 25,999 pounds, the share stood at 68 percent, while 69 percent of respondents in the 52,000 to 99,999 pounds bracket expressed similar frustration.Â
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1559661/frustration-targeted-online-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by household income." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1559661/frustration-targeted-online-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1559661/frustration-targeted-online-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Consumers Frustrated When Receiving Online Ads Based on Their Search History or Other Things They Did Online in The United Kingdom (Uk) as of April 2024, by Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1559661/frustration-targeted-online-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK), Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by household income ÌÇÐÄÆƽâ°æ, /statistics/1559661/frustration-targeted-online-ads-income-uk/ (last visited July 24, 2026)
Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by household income [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1559661/frustration-targeted-online-ads-income-uk/
