Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by gender
Characteristic
Male
Female
Strongly agree
34%
38%
Tend to agree
32%
34%
Neither agree nor disagree
19%
17%
Tend to disagree
10%
8%
Strongly disagree
3%
2%
Don't know
1%
1%
Prefer not to say
1%
-
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During an April 2024 survey, approximately 66 percent of male consumers in the United Kingdom agreed that they felt frustrated when receiving online advertisements based on their search history or other online activities, while the share stood at 72 percent among female respondents. In contrast, 13 percent of male respondents and 10 percent of female respondents disagreed with the statement.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1559651/frustration-with-online-ads-search-history-by-gender-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by gender." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1559651/frustration-with-online-ads-search-history-by-gender-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1559651/frustration-with-online-ads-search-history-by-gender-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Consumers Frustrated When Receiving Online Ads Based on Their Search History or Other Things They Did Online in The United Kingdom (Uk) as of April 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1559651/frustration-with-online-ads-search-history-by-gender-uk/
Department for Digital, Culture, Media and Sport (UK), Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1559651/frustration-with-online-ads-search-history-by-gender-uk/ (last visited July 30, 2026)
Share of consumers frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024, by gender [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1559651/frustration-with-online-ads-search-history-by-gender-uk/
