The source defines commerce media as digital ads on apps or websites controlled by companies focused on selling services/products, or as ad space purchased through a demand-side platform (DSP) or a company's media network, using first-party data for real-time targeting. That encompasses advertisements purchased via companies' media networks that may not be on sellers' apps or websites, as well as financial, travel retail, and intermediary media ad expenditure. It excludes offers dependent on marketing partners' purchases.
It was forecast that, in 2028, commerce media in the United States would amount to nearly 104.4 billion U.S. dollars. The annual value was projected to grow by over 11 percent in the following year, surpassing 116 billion dollars.
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eMarketer (@emarketer). (October 17, 2025). Commerce media advertising spending in the United States in 2028 and 2029 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1662169/commerce-media-ad-spending-united-states/
eMarketer (@emarketer). "Commerce media advertising spending in the United States in 2028 and 2029 (in billion U.S. dollars)." Chart. October 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1662169/commerce-media-ad-spending-united-states/
eMarketer (@emarketer). (2025). Commerce media advertising spending in the United States in 2028 and 2029 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1662169/commerce-media-ad-spending-united-states/
eMarketer (@emarketer). "Commerce Media Advertising Spending in The United States in 2028 and 2029 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2025, /statistics/1662169/commerce-media-ad-spending-united-states/
eMarketer (@emarketer), Commerce media advertising spending in the United States in 2028 and 2029 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1662169/commerce-media-ad-spending-united-states/ (last visited July 15, 2026)
Commerce media advertising spending in the United States in 2028 and 2029 (in billion U.S. dollars) [Graph], eMarketer (@emarketer), October 17, 2025. [Online]. Available: /statistics/1662169/commerce-media-ad-spending-united-states/
