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Popularity of ad blocking in the United Kingdom (UK) as of January 2024

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Source

Release date

April 2024

Region

United Kingdom

Survey time period

January 2023 to January 2024

Number of respondents

1,000 respondents

Age group

16 years and older

Method of interview

Online survey

Citation formats

Ad block usage in the United Kingdom (UK) 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 12, 2024
During a survey carried out between January 2023 and January 2024, **** percent of responding adult consumers from the United Kingdom stated they had installed an ad blocker and/or anti-tracking into both their web browser and on their mobile / cellphone. Nearly half of the respondents said they did not use an ad blocker or an anti-tracking service on any device.
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