A. Guttmann
Research Lead covering media
Digital advertising in the Nordics - statistics & facts
The Nordics have one of the highest online penetration rates in Europe and are known for their digital innovations and forward thinking. This passion for digital progress also translates into the world of advertising as companies want to reach and target consumers based on their (media) consumption habits. Over the past decade, digital channels and technologies have transformed the Nordic advertising landscape at a tremendous pace, setting the tone for the rest of Europe to follow.
