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Attitudes to online advertising by Gen Z in Brazil in 2025

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Source

Release date

May 2025

Region

Brazil

Survey time period

April 2024 to March 2025

Number of respondents

12,136 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in Brazil in 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2025

In Brazil, Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to be annoyed by advertising on the internet. This is according to the Consumer ÌÇÐÄÆƽâ°æ Global survey 2025.

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Statistics on " Advertising and marketing to children and teenagers in Brazil "

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Other statistics that may interest you Advertising and marketing to children and teenagers in Brazil

Overview

8

Advertising consumption and perception

4

Impact on households' consumption

6

Most well-known entertainment brands

8

Favorite brands

8

Spotlight: parental advisory

4

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Topics

Advertising to children in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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