During an April 2024 survey, around 43 percent of UK consumers earning 100,000 British pounds or more stated that online advertising influenced their purchase decisions, compared to 36 percent of those earning 52,000 to 99,999 pounds and 29 percent of those earning up to 25,999 pounds. Additionally, 41 percent of consumers in the lowest income bracket said they disagreed with the statement, while 36 percent of those earning 100,000 pounds or more reported the same.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1559135/influence-online-ads-purchase-decisions-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by household income." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1559135/influence-online-ads-purchase-decisions-income-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1559135/influence-online-ads-purchase-decisions-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Influence of Online Advertising on Purchase Decisions in The United Kingdom (Uk) as of April 2024, by Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1559135/influence-online-ads-purchase-decisions-income-uk/
Department for Digital, Culture, Media and Sport (UK), Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by household income ÌÇÐÄÆƽâ°æ, /statistics/1559135/influence-online-ads-purchase-decisions-income-uk/ (last visited July 21, 2026)
Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by household income [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1559135/influence-online-ads-purchase-decisions-income-uk/
