During an April 2024 survey, approximately 38 percent of consumers in the United Kingdom (UK) stated they had encountered misleading online advertisements a few times. Meanwhile, 29 percent said they had seen them several times, and 24 percent had experienced them many times.Â
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Frequency with which consumers encountered misleading online ads in the United Kingdom (UK) as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1559509/misleading-online-ads-encounter-frequency-uk/
Department for Digital, Culture, Media and Sport (UK). "Frequency with which consumers encountered misleading online ads in the United Kingdom (UK) as of April 2024." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1559509/misleading-online-ads-encounter-frequency-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Frequency with which consumers encountered misleading online ads in the United Kingdom (UK) as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1559509/misleading-online-ads-encounter-frequency-uk/
Department for Digital, Culture, Media and Sport (UK). "Frequency with Which Consumers Encountered Misleading Online Ads in The United Kingdom (Uk) as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1559509/misleading-online-ads-encounter-frequency-uk/
Department for Digital, Culture, Media and Sport (UK), Frequency with which consumers encountered misleading online ads in the United Kingdom (UK) as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1559509/misleading-online-ads-encounter-frequency-uk/ (last visited July 14, 2026)
Frequency with which consumers encountered misleading online ads in the United Kingdom (UK) as of April 2024 [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1559509/misleading-online-ads-encounter-frequency-uk/
