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Attitudes to online advertising by Gen Z in the Netherlands in 2023

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Source

Number of respondents

12,168 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in the Netherlands in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2023
In the Netherlands, Generation Z respondents are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less bothered when they receive online ads based on their search history. This is according to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey 2023.
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Usage

5

Benchmark

4

Meta Platforms

8

Other major platforms

5

Demographics

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Marketing and advertising

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Overview

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