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The digital advertising industry across India was valued at around *** billion Indian rupees in 2025, firmly establishing digital as the centre of gravity for brand investment. It is projected to grow to roughly *** billion rupees in 2026 and close to *** billion rupees by 2027.

Social media advertising

As internet accessibility in India continues to expand, content consumption has seen a considerable shift toward online platforms. Notably, India boasts the highest number of YouTube users worldwide. Given the potential of social media to reach a wider audience, it is expected to remain a prevailing trend in India’s digital advertising landscape. In January 2025, YouTube emerged as a frontrunner, with an advertising reach of *** million users across the country. Meta platforms such as Facebook and Instagram also demonstrated substantial reach.

Digital advertising revenue

In 2025, the revenue from digital advertising in India surged to *** billion Indian rupees and is expected to continue growing in the future. This can be attributed to businesses' increasing dependence on digital advertising to connect with their target audiences and capitalize on technology and data-driven strategies. Some of the leading industries that invest heavily in digital advertising include the FMCG and e-commerce sectors.