During an April 2024 survey, around 31 percent of consumers in the United Kingdom stated that online advertising influenced their purchase decisions. On the other hand, 42 percent said they disagreed, while 26 percent reported being neutral about the impact of online ads on their buying behavior.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1558881/influence-online-ads-purchase-decisions-uk/
Department for Digital, Culture, Media and Sport (UK). "Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1558881/influence-online-ads-purchase-decisions-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1558881/influence-online-ads-purchase-decisions-uk/
Department for Digital, Culture, Media and Sport (UK). "Influence of Online Advertising on Purchase Decisions in The United Kingdom (Uk) as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1558881/influence-online-ads-purchase-decisions-uk/
Department for Digital, Culture, Media and Sport (UK), Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558881/influence-online-ads-purchase-decisions-uk/ (last visited July 21, 2026)
Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024 [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1558881/influence-online-ads-purchase-decisions-uk/
