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Social media platforms Gen Z would use to discover new beauty products if TikTok were banned in the United States in 2024

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Source

Release date

January 2025

Region

United States

Survey time period

2024

Supplementary notes

The release date is the date of access.

Citation formats

Top apps Gen Z would use for beauty product discovery in case of TikTok ban U.S. 2024

Published by
F. Watty,
Jan 22, 2025

In 2024, Gen Z respondents in the United States gave their insight into which apps they would use instead of TikTok to discover beauty products if the TikTok ban was instated. The majority of respondents, at ** percent, reported that they would turn to Instagram to discover new beauty products, while ** percent would go to YouTube. Only ** percent would use Facebook. 

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Statistics on " Beauty shopping on social media "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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