Key insights
- Number of Instagram users
- m

Detailed statistics
Number of Instagram users worldwide 2000-2040
- Country with the most traffic on Instagram
- United States

Detailed statistics
Distribution of Instagram.com traffic 2024, by country
- Instagram commerce revenue
- bn USD

Detailed statistics
Penetration rate of social commerce worldwide 2018-2030
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Current statistics on this topic
Further recommended statistics
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Premium Statistic
Social networks most likely to be used to make online purchases globally 2025

Social networks most likely to be used to make online purchases globally 2025
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025
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Premium Statistic
Social commerce revenue in Brazil 2018-2030

Social commerce revenue in Brazil 2018-2030
Social commerce revenue in Brazil from 2018 to 2030 (in billion U.S. dollars)
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Premium Statistic
Distribution of purchases of online shoppers worldwide 2025, by channel

Distribution of purchases of online shoppers worldwide 2025, by channel
Distribution of purchases of online shoppers worldwide as of April 2025, by channel
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Basic Statistic
Online share of retail sales in Great Britain 2026, by sector

Online share of retail sales in Great Britain 2026, by sector
Share of total retail sales made online in Great Britain in June 2026, by sector
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Premium Statistic
Social commerce share of online retail sales in the U.S. 2022-2028

Social commerce share of online retail sales in the U.S. 2022-2028
Social commerce as share of total online retail sales in the United States from 2022 to 2028
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Premium Statistic
Social commerce share of online retail sales in Brazil 2018-2029

Social commerce share of online retail sales in Brazil 2018-2029
Social commerce as share of total online retail sales in Brazil from 2018 to 2029
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Premium Statistic
Social commerce as share of total e-commerce worldwide 2018-2030

Social commerce as share of total e-commerce worldwide 2018-2030
Social commerce as percentage of total e-commerce worldwide from 2018 to 2030
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Premium Statistic
Top consumer electronics online stores worldwide in 2025, by e-commerce net sales

Top consumer electronics online stores worldwide in 2025, by e-commerce net sales
Top consumer electronics online stores worldwide in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Social commerce revenue in France 2018-2030, by platform

Social commerce revenue in France 2018-2030, by platform
Social commerce revenue in France from 2018 to 2030, by platform (in million U.S. dollars)
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Premium Statistic
Social commerce sales change in the U.S. 2022-2028

Social commerce sales change in the U.S. 2022-2028
Social commerce sales growth in the United States from 2022 to 2028
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Premium Statistic
Social commerce revenue worldwide 2020-2030

Social commerce revenue worldwide 2020-2030
Social commerce revenue worldwide from 2020 to 2030 (in billion U.S. dollars)
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Premium Statistic
Social commerce revenue in the U.S. 2018-2029

Social commerce revenue in the U.S. 2018-2029
Social commerce revenue in the United States from 2018 to 2029 (in billion U.S. dollars)
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Premium Statistic
Social commerce revenue in Latin America 2018-2030

Social commerce revenue in Latin America 2018-2030
Social commerce revenue in Latin America from 2018 to 2030 (in billion U.S. dollars)
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Premium Statistic
Monthly e-commerce retail sales value in China 2026

Monthly e-commerce retail sales value in China 2026
Monthly transaction value of online retail sales of goods and services in China from May 2025 to May 2026 (in billion yuan)
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Premium Statistic
Leading online stores in fashion in Spain 2025, by net sales

Leading online stores in fashion in Spain 2025, by net sales
Most popular online stores in the fashion segment in Spain in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Online share of retail sales in Great Britain 2010-2025

Online share of retail sales in Great Britain 2010-2025
Share of total retail sales made online in Great Britain from 2010 to 2025
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Premium Statistic
Fashion: top 10 online stores in Sweden in 2025, by net sales

Fashion: top 10 online stores in Sweden in 2025, by net sales
Top online stores in the fashion segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Basic Statistic
Top online stores in the pharmacy segment in the UK 2025, by net sales

Top online stores in the pharmacy segment in the UK 2025, by net sales
Top online stores in the pharmacy segment in the United Kingdom (UK) in 2025, by e-commerce net sales (in million U.S. dollar)
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Premium Statistic
Social commerce revenue forecast of Instagram in Brazil 2018-2029

Social commerce revenue forecast of Instagram in Brazil 2018-2029
Projected social commerce revenue of Instagram in Brazil from 2018 to 2029 (in million U.S. dollars)
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Premium Statistic
TikTok Shop's share of social commerce sales in the U.S. 2024-2027

TikTok Shop's share of social commerce sales in the U.S. 2024-2027
TikTok Shop's share of social commerce sales in the United States in 2024, with forecasts until 2027
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Premium Statistic
Retail e-commerce sales in the U.S. 2000-2025

Retail e-commerce sales in the U.S. 2000-2025
Retail e-commerce sales in the United States from 2000 to 2025 (in million U.S. dollars)
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Premium Statistic
Top online stores in Portugal in 2025

Top online stores in Portugal in 2025
Top online stores in Portugal in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Leading payment methods among Japanese online buyers 2025

Leading payment methods among Japanese online buyers 2025
Preferred payment methods for online purchases among digital buyers in Japan in 2025
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Premium Statistic
Annual online sales value of retail industry in Taiwan 2025, by category

Annual online sales value of retail industry in Taiwan 2025, by category
Online sales value of retail industry in Taiwan in 2025, by product category (in billion New Taiwan dollars)
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Premium Statistic
Online shopping market retail sales volume in China 2015-2025

Online shopping market retail sales volume in China 2015-2025
Retail sales volume of China's online shopping market from 2015 to 2025 (in trillion yuan)
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Premium Statistic
Online sales revenue during selected holidays in Brazil 2024

Online sales revenue during selected holidays in Brazil 2024
Sales revenue generated by online shopping on selected days in Brazil in 2024 (in billion Brazilian reals)
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Premium Statistic
Leading social commerce platforms worldwide 2026, by country

Leading social commerce platforms worldwide 2026, by country
Main social platforms used to purchase a product in selected countries worldwide as of February 2026
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Premium Statistic
Social commerce revenue in Spain 2018-2029, by platform

Social commerce revenue in Spain 2018-2029, by platform
Social commerce revenue in Spain from 2018 to 2029, by platform (in million U.S. dollars)
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Premium Statistic
Social commerce revenue in the UK 2018-2030, by platform

Social commerce revenue in the UK 2018-2030, by platform
Social commerce revenue in the United Kingdom (UK) from 2018 to 2030, by platform (in billion U.S. dollars)
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Premium Statistic
Social commerce revenue in Germany 2019-2029, by platform

Social commerce revenue in Germany 2019-2029, by platform
Social commerce revenue in Germany from 2019 to 2029, by platform (in billion U.S. dollars)
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Premium Statistic
Social commerce revenue in Italy 2018-2030, by platform

Social commerce revenue in Italy 2018-2030, by platform
Social commerce revenue in Italy from 2018 to 2030, by platform (in million U.S. dollars)
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Basic Statistic
Top beauty online stores in the U.S. 2025, by net sales

Top beauty online stores in the U.S. 2025, by net sales
Top online stores in the beauty segment in the United States in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Leading online pharmacy stores in Germany 2025, by e-commerce net sales

Leading online pharmacy stores in Germany 2025, by e-commerce net sales
Top online stores in the pharmacy segment in Germany in 2025, by e-commerce net sales (in million U.S. dollar)
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Basic Statistic
Top online stores in Austria 2025, by e-commerce net sales

Top online stores in Austria 2025, by e-commerce net sales
Top online stores in Austria in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Top online stores in Switzerland 2025, by e-commerce net sales

Top online stores in Switzerland 2025, by e-commerce net sales
Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Top 10 online stores in Finland 2025, by e-commerce net sales

Top 10 online stores in Finland 2025, by e-commerce net sales
Top online stores in Finland in 2025, by e-commerce net sales (in million U.S. dollar)
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Premium Statistic
Social commerce market size in Belgium 2018-2028

Social commerce market size in Belgium 2018-2028
Sales revenue of social commerce in Belgium in 2018 and 2028 (in million U.S. dollars)
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Premium Statistic
Social commerce revenue in Europe 2018-2029

Social commerce revenue in Europe 2018-2029
Social commerce revenue in Europe from 2018 to 2029 (in billion U.S. dollars)
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Premium Statistic
Social commerce revenue in Germany 2018-2030

Social commerce revenue in Germany 2018-2030
Social commerce revenue in Germany from 2018 to 2030 (in billion U.S. dollars)
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Basic Statistic
Forecasted Cyber Five online retail sales in the U.S. 2025, by shopping day

Forecasted Cyber Five online retail sales in the U.S. 2025, by shopping day
Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars)
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Premium Statistic
Highest grossing retailers in Brazil 2023, by 1st party online sales

Highest grossing retailers in Brazil 2023, by 1st party online sales
Leading e-commerce retailers in Brazil in 2023, by first-party online sales value (in billion Brazilian reals)
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Premium Statistic
Most popular online payment methods in Argentina 2025

Most popular online payment methods in Argentina 2025
Distribution of online sales transactions in Argentina in 2025, by method of payment
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Premium Statistic
Car dealerships using online channels for sales and purchases in France 2024

Car dealerships using online channels for sales and purchases in France 2024
Share of car dealerships using online channels for used car sales and purchases in France in 2024
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Premium Statistic
Car dealerships using online channels for sales and purchases in Italy 2024

Car dealerships using online channels for sales and purchases in Italy 2024
Share of car dealerships using online channels for used car sales and purchases in Italy in 2024
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Premium Statistic
Black Friday & Cyber Monday online sales in Italy 2018-2025

Black Friday & Cyber Monday online sales in Italy 2018-2025
Estimated online retail sales during Black Friday and Cyber Monday in Italy from 2018 to 2025 (in billion euros)
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Basic Statistic
Percentage of internet sales in food stores in Great Britain 2020-2026

Percentage of internet sales in food stores in Great Britain 2020-2026
Internet sales as a proportion of all food retail sales in Great Britain from April 2020 to March 2026
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Premium Statistic
Online retail sales in goods value China 2015-2025

Online retail sales in goods value China 2015-2025
Value of the online retail sales in physical goods in China from 2015 to 2025 (in trillion yuan)
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Premium Statistic
Distribution of sales in online retail Switzerland 2025, by product category

Distribution of sales in online retail Switzerland 2025, by product category
Distribution of sales in online retail (B2C) in Switzerland in 2025, by product category
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Premium Statistic
Top online stores in Argentina 2025, by net sales

Top online stores in Argentina 2025, by net sales
Leading online stores in Argentina in 2025, by e-commerce net sales (in million U.S. dollar)
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Premium Statistic
Leading online beauty stores in Mexico 2025, by e-commerce net sales

Leading online beauty stores in Mexico 2025, by e-commerce net sales
Top online stores in the beauty segment in Mexico in 2025, by e-commerce net sales (in million U.S. dollars)
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