In 2026, around 68 percent of U.S. Gen Z consumers taking part in a survey stated that they had purchased beauty products based on influencers' recommendations over the past year. Around 32 percent said they never did so.
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Tinuiti. (March 23, 2026). Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti. "Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2026." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti. (2026). Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti. "Share of Gen Z Consumers Who Purchased Beauty Products Based on Influencers' Recommendations in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti, Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/ (last visited August 06, 2026)
Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2026 [Graph], Tinuiti, March 23, 2026. [Online]. Available: /statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
