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Most popular beauty categories on leading social media in Italy in 2023

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Source

Release date

June 2023

Region

Italy

Survey time period

January 2022 to May 2023

Special properties

based on 455,000 posts*

Supplementary notes

*Data based on Italian keywords belonging to the beauty and cosmetics sector.

Citation formats

Most popular beauty categories on leading social media in Italy 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 8, 2023

Haircare brands have the opportunity to thrive among Tik Tok users in Italy. An analysis based on keywords on Tik Tok, Instagram, and Facebook between January 2022 and May 2023 showed that nearly ** percent of posts related to the beauty and cosmetics world were about haircare. Haircare content was less popular on Meta, with percent of posts on Instagram and **** percent on Facebook.

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Statistics on " Beauty shopping on social media "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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