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Leading social media platforms for online beauty purchases in the United States in 2023

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Source

In cooperation with
Release date

July 2023

Region

United States

Survey time period

May 5 to 15, 2023

Number of respondents

2,976 respondents*

Special properties

social media users who have purchased a beauty product via a social media platform

Supplementary notes

*the number of respondents varied depending on which social media platform they used.

The source does not provide information on the date or type of survey.

Citation formats

Leading social media platforms for online beauty purchases in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 23, 2024

In 2023, TikTok was the leading social media platform for online beauty product purchases in the United States, with a share of almost 33 percent of product purchases. Instagram ranked second, with a percentage of over 28.

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Statistics on " Beauty shopping on social media "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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