In 2024, Meta platforms dominated the traffic from social media sources to beauty retailers in France. Facebook accounted for approximately **** percent of all social traffic to beauty sites, while Instagram accounted for around **** percent. In comparison, in the United Kingdom (UK), TikTok was the leading social media platform, generating over ** percent of all purchase intent clicks to beauty brands.Â
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MikMak. (January 14, 2025). Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1550297/beauty-e-commerce-social-sites-france/
MikMak. "Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks." Chart. January 14, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1550297/beauty-e-commerce-social-sites-france/
MikMak. (2025). Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1550297/beauty-e-commerce-social-sites-france/
MikMak. "Leading Social Media Platforms for Beauty E-commerce in France in 2024, by Purchase Intent Clicks." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jan 2025, /statistics/1550297/beauty-e-commerce-social-sites-france/
MikMak, Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks ÌÇÐÄÆÆ½â°æ, /statistics/1550297/beauty-e-commerce-social-sites-france/ (last visited July 29, 2026)
Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks [Graph], MikMak, January 14, 2025. [Online]. Available: /statistics/1550297/beauty-e-commerce-social-sites-france/