The share of women in the United States who discover new beauty and personal care products to buy on social media has decreased slightly since 2019. In that year, about ** percent of the survey respondents found new products to purchase on social sites. In 2023, this share had dropped to approximately ** percent.
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Stella Rising. (February 22, 2024). Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1466579/social-media-beauty-product-discovery/
Stella Rising. "Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1466579/social-media-beauty-product-discovery/
Stella Rising. (2024). Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1466579/social-media-beauty-product-discovery/
Stella Rising. "Share of Women Discovering New Beauty and Personal Care Products to Buy on Social Media in The United States from 2019 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1466579/social-media-beauty-product-discovery/
Stella Rising, Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1466579/social-media-beauty-product-discovery/ (last visited July 28, 2026)
Share of women discovering new beauty and personal care products to buy on social media in the United States from 2019 to 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: /statistics/1466579/social-media-beauty-product-discovery/
