This question was phrased by the source as follows: "Do you do the majority of your shopping in each of the following areas online, or in-store? 'Health & beauty products'" Date of release is date of consultation.
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Share of UK shoppers purchasing health and beauty online or in-store 2019-2025
According to survey findings, UK shoppers' purchases of health and beauty products online and in-store changed gradually between July 2019 and December 2025. The share of shoppers purchasing such products via in-store channels generally declined during the observed period, going from ** percent to ** percent in December 2025.
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YouGov. (February 23, 2026). Share of consumers who purchased health and beauty products online or in-store in the United Kingdom from July 2019 to December 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store/
YouGov. "Share of consumers who purchased health and beauty products online or in-store in the United Kingdom from July 2019 to December 2025." Chart. February 23, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store/
YouGov. (2026). Share of consumers who purchased health and beauty products online or in-store in the United Kingdom from July 2019 to December 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store/
YouGov. "Share of Consumers Who Purchased Health and Beauty Products Online or In-store in The United Kingdom from July 2019 to December 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Feb 2026, /statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store/
YouGov, Share of consumers who purchased health and beauty products online or in-store in the United Kingdom from July 2019 to December 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store/ (last visited August 04, 2026)
Share of consumers who purchased health and beauty products online or in-store in the United Kingdom from July 2019 to December 2025 [Graph], YouGov, February 23, 2026. [Online]. Available: /statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store/