When shopping for health and beauty products on the internet, consumers often have second thoughts and leave the transaction incomplete. In the first quarter of 2026, it was most common among mobile shoppers to abandon their online basket, with a cart abandonment rate of ** percent. In contrast, around ** percent of baskets created on computers were left abandoned.
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Salesforce Research. (May 8, 2026). Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 1st quarter 2026, by device [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research. "Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 1st quarter 2026, by device." Chart. May 8, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research. (2026). Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 1st quarter 2026, by device. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order for Health and Beauty Worldwide in 1st Quarter 2026, by Device." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 May 2026, /statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research, Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 1st quarter 2026, by device ÌÇÐÄÆÆ½â°æ, /statistics/1416623/cart-abandonment-rate-worldwide-beauty/ (last visited July 31, 2026)
Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 1st quarter 2026, by device [Graph], Salesforce Research, May 8, 2026. [Online]. Available: /statistics/1416623/cart-abandonment-rate-worldwide-beauty/