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Distribution of viewers of posts relating to selected beauty brands on Instagram worldwide between January and September 2023, by brand

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Source

Release date

October 2023

Region

Worldwide

Survey time period

January 1 to September 30, 2023

Special properties

posts relating to Anastasia Beverly Hills, Benefit Cosmetics, Fenty Beauty, Huda Beauty, Rare Beauty, and Too Faced only

Supplementary notes

Data was extracted through Social Insider's Instagram listening tool.

Citation formats

Most-viewed beauty brands on Instagram 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2024

Between January and September 2023, nearly ** percent of Instagram viewers of all posts relating to the six presented beauty brands saw posts relating to Huda Beauty. It is a brand launched by Huda Kattan - an Iraqi beauty blogger and make-up artist. Selena Gomez' Rare Beauty followed, with **** percent of viewers.

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Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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