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Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024

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Sources

Release date

August 2024

Region

North America

Survey time period

H1 2024

Citation formats

Top social sites' market share in beauty e-commerce in North America H1 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 20, 2024

In the first half of 2024, roughly *** percent of online sales in beauty came from social commerce in North America. Of this, TikTok Shop contributed to the largest market share with around *** percent, followed by Temu and eBay with *** and *** percent respectively.

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Statistics on " Beauty shopping on social media "

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Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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