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Number of followers of leading beauty brands on Instagram and TikTok worldwide in 2025 (in millions)

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

2026

Region

Worldwide

Survey time period

2025

Supplementary notes

The date of release is the date of access.
The brands are defined as "leading" by the source based on its own ranking system.

Citation formats

Number of followers of leading beauty brands on Instagram and TikTok 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 24, 2026

In 2025, Huda Beauty ranked as the most followed beauty brand on Instagram and TikTok, with around **** million followers. MAC Cosmetics placed second, with an approximate follower count of **** million. Kylie Cosmetics came in third place, with roughly **** million followers.

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Statistics on " Beauty shopping on social media "

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Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

elf Beauty Inc.³¢'°¿°ùé²¹±ôLush Cosmetics Ltd.Beauty and personal care e-commerce worldwideUlta Beauty
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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