As per a report on online shopping behavior in India, ** percent of beauty shoppers discovered products and brands on social media in 2023. A similar share of consumers used social media to search for new fashion products and brands. Meta platforms were the leading social media sites among both types of shoppers that year.
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Meta Platforms. (November 22, 2023). Product and brand discovery on social media among beauty and fashion shoppers in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms. "Product and brand discovery on social media among beauty and fashion shoppers in India in 2023." Chart. November 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms. (2023). Product and brand discovery on social media among beauty and fashion shoppers in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms. "Product and Brand Discovery on Social Media among Beauty and Fashion Shoppers in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Nov 2023, /statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms, Product and brand discovery on social media among beauty and fashion shoppers in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1425739/india-product-and-brand-discovery-on-social-media/ (last visited August 01, 2026)
Product and brand discovery on social media among beauty and fashion shoppers in India in 2023 [Graph], Meta Platforms, November 22, 2023. [Online]. Available: /statistics/1425739/india-product-and-brand-discovery-on-social-media/
