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Number of followers of leading beauty brands on TikTok and Instagram worldwide in 2025 (in thousands)

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Source

Release date

2026

Region

Worldwide

Survey time period

2025

Supplementary notes

The date of release is the date of access.
The brands are defined as "leading" by the source based on its own ranking system.

Citation formats

Number of followers of leading beauty brands on TikTok and Instagram 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2026

In 2025, Huda Beauty and Kylie Cosmetics ranked as TikTok's and Instagram's most followed beauty brands. Huda Beauty had approximately * followers on the two social media platforms combined, while Kylie Cosmetics followed with around * followers. The ranking includes both cosmetics and skincare brands. In third place came MAC Cosmetics, with around * followers.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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