In 2023, consumers who occasionally purchased from influencer and celebrity brands exhibited a greater inclination toward buying personal care products, apparel, accessories, and household supplies. Notably, the category most frequently purchased from influencers and celebrities () or more times a year was groceries and food supplies.
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Capgemini. (January 11, 2024). Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini. "Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency." Chart. January 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini. (2024). Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini. "Main Purchase Categories of Consumers Who Bought from Influencer and Celebrity Brands in 2023, by Purchase Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2024, /statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini, Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency ÌÇÐÄÆƽâ°æ, /statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/ (last visited July 28, 2026)
Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency [Graph], Capgemini, January 11, 2024. [Online]. Available: /statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
