According to the results of a survey carried out in 2023, about 11.6 percent of male consumers stated that they were influenced by a retailer or brand's advertising on social media when for their skincare purchases. This figure increased noticeably since 2019.
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GCI. (June 25, 2024). Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI. "Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023." Chart. June 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI. (2024). Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI. "Share of Male Consumers Who Are Influenced by Social Media Advertising When Buying Skincare Products in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2024, /statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI, Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/ (last visited August 06, 2026)
Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023 [Graph], GCI, June 25, 2024. [Online]. Available: /statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
