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Leading online traffic sources for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks

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Source

Release date

January 2025

Region

Europe

Survey time period

September 1 2023 to September 1 2024

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

Citation formats

Top online traffic sources for beauty e-commerce in Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 14, 2025

In 2024, most of the online traffic leading to beauty and personal care e-commerce sites in Europe came from direct search. Search accounted for around ** percent of traffic to beauty and personal sites. Furthermore, social media platforms generated about ** percent of the traffic.

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Statistics on " Beauty shopping on social media "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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