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Gross Merchandise Value (GMV) of TikTok Shops worldwide in 2024, by category (in million U.S. dollars)

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

January 2026

Region

Worldwide

Survey time period

2024

Supplementary notes

The source does not provide a date of survey or release. The date given is that of last access.

Citation formats

TikTok Shops Gross Merchandise Value worldwide 2024, by category

Published by
Yihan Ma,
Jan 6, 2026

Apparel was the leading TikTok Shop product category based on gross merchandise value (GMV) worldwide, reaching over ** billion U.S. dollars. Following closely, TikTok Shops specializing in personal care products rank second, with a GMV of **billion dollars. Health care, homeware, and consumer electronics rounded out the top five product categories with the greatest gross merchandise value among TikTok Shops in 2024.

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Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

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Topics

TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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