In 2023, 46 percent of U.S. consumers admitted to spending more on beauty products than they would have without the influence of social media. The share of consumers influenced by social media rose sigificantly among millennials and within Generation Z.
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LendingTree. (August 27, 2023). Share of consumers who spent more on beauty items due to social media influence in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree. "Share of consumers who spent more on beauty items due to social media influence in the United States in 2023." Chart. August 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree. (2023). Share of consumers who spent more on beauty items due to social media influence in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree. "Share of Consumers Who Spent More on Beauty Items Due to Social Media Influence in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Aug 2023, /statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree, Share of consumers who spent more on beauty items due to social media influence in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/ (last visited August 03, 2026)
Share of consumers who spent more on beauty items due to social media influence in the United States in 2023 [Graph], LendingTree, August 27, 2023. [Online]. Available: /statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
