In 2024, Instagram drove the most social commerce traffic to beauty retailer sites in Spain. Instagram accounted for around ** percent of purchase intent clicks, followed by Facebook at roughly ** percent. TikTok, the popular Chinese social media site, only had a share of approximately **** percent.
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MikMak. (January 14, 2025). Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1550681/beauty-e-commerce-social-sites-spain/
MikMak. "Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1550681/beauty-e-commerce-social-sites-spain/
MikMak. (2025). Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1550681/beauty-e-commerce-social-sites-spain/
MikMak. "Leading Social Media Platforms for Beauty E-commerce in Spain in 2024, by Purchase Intent Clicks." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/1550681/beauty-e-commerce-social-sites-spain/
MikMak, Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks ÌÇÐÄÆƽâ°æ, /statistics/1550681/beauty-e-commerce-social-sites-spain/ (last visited July 25, 2026)
Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks [Graph], MikMak, January 14, 2025. [Online]. Available: /statistics/1550681/beauty-e-commerce-social-sites-spain/
