Date of release is date of consultation. The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names and that some brands were excluded because they did not have a TikTok account.
Citation formats
Number of hashtag views of leading cosmetics brands on TikTok 2023
In 2023, Rare Beauty was the leading cosmetics brand on TikTok with the highest number of hashtag views, at about *** billion. Maybelline and Huda Beauty followed in the ranking, with around *** billion and *** billion views.
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Cosmetify. (October 19, 2023). Number of hashtag views of leading cosmetics brands on TikTok worldwide in 2023 (in million views) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1419262/number-of-hashtag-views-of-leading-cosmetics-brands-on-tiktok/
Cosmetify. "Number of hashtag views of leading cosmetics brands on TikTok worldwide in 2023 (in million views)." Chart. October 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1419262/number-of-hashtag-views-of-leading-cosmetics-brands-on-tiktok/
Cosmetify. (2023). Number of hashtag views of leading cosmetics brands on TikTok worldwide in 2023 (in million views). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1419262/number-of-hashtag-views-of-leading-cosmetics-brands-on-tiktok/
Cosmetify. "Number of Hashtag Views of Leading Cosmetics Brands on Tiktok Worldwide in 2023 (in Million Views)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Oct 2023, /statistics/1419262/number-of-hashtag-views-of-leading-cosmetics-brands-on-tiktok/
Cosmetify, Number of hashtag views of leading cosmetics brands on TikTok worldwide in 2023 (in million views) ÌÇÐÄÆƽâ°æ, /statistics/1419262/number-of-hashtag-views-of-leading-cosmetics-brands-on-tiktok/ (last visited August 04, 2026)
Number of hashtag views of leading cosmetics brands on TikTok worldwide in 2023 (in million views) [Graph], Cosmetify, October 19, 2023. [Online]. Available: /statistics/1419262/number-of-hashtag-views-of-leading-cosmetics-brands-on-tiktok/
