A survey conducted in 2023 revealed that Gen Z consumers in the United States are heavily influenced by online user-generated content when deciding whether to purchase beauty products. the Gen Z survey respondents read ratings and reviews by fellow shoppers when considering buying beauty items. Customer photos and videos were also ranked as highly important factors, as well as customer Q&As.
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PowerReviews. (January 11, 2024). Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews. "Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023." Chart. January 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews. (2024). Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews. "Top Factors That Gen Z Online Shoppers Consider When Making Beauty Purchases in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2024, /statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews, Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1441156/gen-z-online-beauty-purchase-factors-us/ (last visited July 28, 2026)
Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023 [Graph], PowerReviews, January 11, 2024. [Online]. Available: /statistics/1441156/gen-z-online-beauty-purchase-factors-us/
