Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
Citation formats
Cosmetics and beauty product purchases on social media Asia 2023, by country and age
According to a survey conducted by in February 2023, ** percent of respondents from Indonesia aged between 16 and 24 years used social commerce to purchase cosmetics and beauty products. ** percent of the same aged respondents in South Korea had purchased beauty products on social media as of February 2023.
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Rakuten Insight. (March 15, 2023). Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Bought Cosmetics and Beauty Products on Social Media in Asia in 2023, by Country and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group ÌÇÐÄÆƽâ°æ, /statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/ (last visited August 05, 2026)
Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
