TikTok ranked as the leading social media platform driving beauty shoppers to retailer sites in the United Kingdom in 2024. Based on purchase intent clicks, TikTok accounted for a share of **** percent, outranking Instagram, which had a share of *** percent.
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MikMak. (January 10, 2025). Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak. "Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks." Chart. January 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak. (2025). Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak. "Leading Social Media Platforms for Beauty E-commerce in The United Kingdom (Uk) in 2024, by Purchase Intent Clicks." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2025, /statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak, Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks ÌÇÐÄÆƽâ°æ, /statistics/1440307/beauty-e-commerce-social-sites-uk/ (last visited July 20, 2026)
Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks [Graph], MikMak, January 10, 2025. [Online]. Available: /statistics/1440307/beauty-e-commerce-social-sites-uk/
