In 2024, Facebook ranked as the leading social media platform generating the highest share of online traffic to beauty and personal care retailer sites in Europe. Facebook accounted for around ** percent of purchase intent clicks, while Instagram followed at about ** percent. Although TikTok is a popular social media platform on the continent, it only accounted for a **** percent share.
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MikMak. (January 14, 2025). Leading social media platforms for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1550688/beauty-e-commerce-social-sites-europe/
MikMak. "Leading social media platforms for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1550688/beauty-e-commerce-social-sites-europe/
MikMak. (2025). Leading social media platforms for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1550688/beauty-e-commerce-social-sites-europe/
MikMak. "Leading Social Media Platforms for Beauty and Personal Care E-commerce in Europe in 2024, by Purchase Intent Clicks." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/1550688/beauty-e-commerce-social-sites-europe/
MikMak, Leading social media platforms for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks ÌÇÐÄÆƽâ°æ, /statistics/1550688/beauty-e-commerce-social-sites-europe/ (last visited July 28, 2026)
Leading social media platforms for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks [Graph], MikMak, January 14, 2025. [Online]. Available: /statistics/1550688/beauty-e-commerce-social-sites-europe/
