UK: health and beauty e-shoppers by region 2024| ��ƽ��

Health and beauty online shoppers in the United Kingdom (UK) from March 2020 to December 2024, by region

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Release date

February 2025

More information

Region

United Kingdom

Survey time period

March 2020 to December 2024

Number of respondents

1,974-2,042 respondents per wave

Age group

18 years and older

Special properties

quarterly tracker

Method of interview

Online survey

Supplementary notes

Date of release is date of last access.

Citation formats

In December 2024, shoppers in Scotland purchased the most health and beauty products online in the United Kingdom (UK). Approximately ** percent of shoppers from this region purchased wellness items online, up from ** percent in December 2023. Comparatively, in the last month of 2024, ** percent of consumers in Wales, London and in the North shopped for these products over the Internet.

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Health and beauty online shoppers in the United Kingdom (UK) from March 2020 to December 2024, by region

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��ƽ��

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Beauty and personal care e-commerce in the UK

Characteristic	Scotland	Rest of South	London	Midlands	North	Wales
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