ÌÇÐÄÆƽâ°æ

Leading beauty brands on Instagram worldwide as of December 2023, by user engagement

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2024

Region

Worldwide

Survey time period

January 1, 2023 and December 31, 2023

Special properties

186 beauty brands; Facebook, Instagram, TikTok, and Twitter;

Supplementary notes

The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.

Citation formats

Instagram: most popular beauty brands 2023, by user engagement

Published by Thuy D., Apr 2, 2024
Rare Beauty was the leading beauty brand on Instagram in 2023, with 64 million interactions on the platform, resulting in an overall engagement rate of 1.8 percent. Huda Beauty ranked second, with an engagement rate of 2.78 percent, followed by Sol de Janeiro with 2.95 percent.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beauty shopping on social media "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty shopping on social media

Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

6

Further Content: You might find this interesting as well

Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.