The survey included 31,500 consumers across 20 international markets; Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and U.S.
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Top sources for beauty product inspiration online worldwide 2024
In 2024, the majority of global respondents, at nearly ** percent, said they found their inspiration for beauty product purchases on online marketplaces. Nearly a quarter of consumers admitted that they prefer browsing brand websites. Similarly, around ** percent of respondents preferred retailer sites.
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Wunderman Thompson Commerce. (September 19, 2024). Leading sources for inspiration to buy beauty products online worldwide in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading sources for inspiration to buy beauty products online worldwide in 2024." Chart. September 19, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. (2024). Leading sources for inspiration to buy beauty products online worldwide in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading Sources for Inspiration to Buy Beauty Products Online Worldwide in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Sep 2024, /statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce, Leading sources for inspiration to buy beauty products online worldwide in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1409144/beauty-product-inspiration-sources-worldwide/ (last visited July 28, 2026)
Leading sources for inspiration to buy beauty products online worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: /statistics/1409144/beauty-product-inspiration-sources-worldwide/